For those that prefer a smaller driver, Bridgestone’s new J40 430 Driver will surely fit the bill. The J40 430 is designed with the purist in mind and features a classic pear-shaped head with a square to open face angle in the address position. This driver produces a low, penetrating ball flight and is geared for stronger, high-spin players. While this driver is a bit harder to handle than it’s bigger brother, the J40 445, the J40 430 is still plenty forgiving thanks in large part to a stainless steel weight located in the heel of the club for an optimized COG location resulting in a higher MOI. The J40 430 is offered in 8.5* and 9.5* degrees of loft is only available in right hand. The stock shaft is a premium Project X graphite shaft for maximum control and power however other shafts are available through their extensive custom department. The J40 430 will ship mid-October, pre-book your new driver today!
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Bridgestone’s new J40 Fairway Wood complements the J40 lineup quite nicely and although it is subdued in appearance, it is quite bold in performance. Much like the driver, the J40 fairway wood is traditionally shaped and is designed for the mid to low handicap player looking for a fairway wood that produces a penetrating trajectory yet still offers a good amount of forgiveness. The high launch, low spin characteristic of this club as well as the high performance Project X graphite shaft makes it an ideal fit for the stronger player. The J40 fairway is offered in lofts ranging from 14* to 18* and is only available in right hand.
I currently play Bridgestone wedges from a few years back and I am very excited to check out the new J40 wedges! The J40 wedges feature a classic, tear drop shape that was designed through a CAD system in conjunction with Bridgestone’s touring staff. Variable bounce technology creates low bounce on the heel and toe sole areas while the machine milled face increases the roughness of the face for added spin. The J40 wedges are offered in a wide variety of lofts and bounce combinations and come in two distinct finishes, satin chrome and black oxide. True Temper’s DG Spinner is the stock shaft option although more options are available through the custom department. The J40 wedges will be ready to ship mid-October.
We are very excited to carry Bridgestone’s entire J40 line and we expect the J40 445 Driver to be the sleeper driver of the year! The J40 445 is reminiscent of their previous J33 460 however this model is easier to hit higher and longer! This classic, pear shaped driver head is crafted of 6-4 titanium and features a thin crown as well as thin wall construction which allows more weight to be placed along the perimeter of the club head for a a higher MOI and greater ball speeds across the entire hitting surface. For an optimized low spin rate and a high launch angle, a stainless steel weight was placed in the heel of the club to help draw weight away from the face and lower in the head. Rifle’s Project X graphite shaft is the stock option for the J40 however a wide variety of shafts are available through Bridgestone’s custom department. The J40 445 is offered in lofts ranging from 9.5* to 12* and is only offered in right hand.
Bridgestone is making great strides in the highly competitive golf ball wars. And although they will never have the market share that Titleist has, I have a feeling that will eventually become a close second. Their original golf ball lineup was geared towards more advanced golfers however over the years, they are trying to bridge that gap by providing high performance golf balls for a wide variety of players. The Treosoft was their first value priced ball and like the rest of their products, it received good reviews but it did not fully compete with other comparable balls on the market in terms of sales and marketability. Hopefully, that will now change with the introduction of the xFIXx golf ball. The xFIXx ball is designed for the recreational golfer that wants more distance while still providing a soft feel at impact as well as a soft approach. The patented low compression core with gradational technology provides the ideal deformation at impact for high launching shots with reduced back and side spin. The feel and spin of the golf ball is improved by the newly formulated Ionomercover material that is soft as well as durable. For $20, I do not think you will find a higher performing golf ball. After trying out a sleeve of the xFIXx it was clear to me that Bridgestone is here to stay and in time they will narrow the gap with their competitors.